Sunday, July 3, 2011

What makes a good SEO Consultant?

SEO Consultants act pretty much in the same way that consultants work in the rest of business today. They generally provide information to assist companies in specific area where the company’s knowledge is not so strong.


Generally free advice can be given as a method of engagement, the consultant’s time will be used to help define what the client requires with details though interesting for the consultant which will bore the client.


The techiques used by SEO consultant are in the main dicussed on this site and generally fulfill the requirements of the cleint. The key part of delivey is managing client expectation.


An SEO consultant will offer you a breakdown of the service at the highest level, but importantly in a way that understands your business afterall the SEO consultant has the clients brand in his hands.


To illustrate some of things to look for here is a list of key points:


• Always check that the sales person is fully aware of the SEO sales cycle and the requirement- as a good quality SEO campaign is one of balance however, in most parts it’s common sense.


• Look for successful Google page one client campaigns – if that is the chosen requirement, for good quality and difficult keywords . SEO Services Now - [sales banter mode off] have done this and can provide references as proof - when vetting the SEO partner ask when and what timeframe they took to make it happen .


• Check for free information, Good SEO consultants should be happy to do this but it wont be the whole requirement.


• Don’t be afraid to ask difficult questions in most cases a good SEO consultant will be able to answer them. Ask them how they do it.


• Check for competition in that arena -compare SEO consultant prices – some are very expensive.


• Go for contract that are sub one year with performance related targets have them as a rolling contract so it is easy to terminate on non-performance, look for non-compete clauses also.


• Primarily check out the SEO consultant throughly, don’t forget though this is a lng term strategy – this is not a one off agreement and you should steer clear of any SEO consultant that suggests otherwise.


This service is results based and easy to measure any good SEO consultant should bring you the results you desire – the difficulty is establishing whom in the first instance.


SEO Services Now the company to choose to provide your next seo consultant.

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