The Top Five Mistakes In Web Design

The top mistake that people make with web design is to use Flash on their site. Your visitors will not be that impressed with your beautiful Flash site so don’t waste your time and money with this. All your visitors are looking for is how your products or services can benefit them and having a sexy Flash site will not sway them towards using you in fact quite the opposite.


Even though high speed connections are quite common, not everyone has them and by adding Flash you will make your site slow to load and risk a lot of visitors going elsewhere. People expect instant responses these days and most web sites provide this so why would you want to be any different? For all your UK design needs go to web design UK.


Making your website look like a catalog with links everywhere to everything that you offer is the second mistake to avoid. This is the “show them all you’ve got scenario" where website owners believe that if they display all of their offers they will make more sales. The total opposite of this is true.


There are several studies of online marketing which demonstrate that too much choice often ends up as no choice and this will not make you any sales. This has been linked with information overload which you want to avoid at all costs. Categorizing your site so that it is easy for your visitors to find what you have to offer is a far better solution.


Creating a site that the top search engines Yahoo, Bing and Google can’t find is the third biggest mistake that you can make with web design. Many will tell you that your message to your visitors is much more important than worrying about the search engines. This is true but it is still very possible to have a good sales message in your page and ensure that it is optimized too.


If you are offering plumbing services in London then you need to think about what people looking for your service will type into the search engines. As an example we will choose the term “Plumber in London" as the keywords most will be using. So it makes sense t o optimize your site for these keywords. It needs to be in the title, description and mentioned a few times in the main content. That way Google and the others will understand that your company is a plumber in London.


Putting too many graphics on your site is mistake number four. Lots of pictures will slow down your site and more importantly will provide a distraction to your visitors so they may end up leaving without taking the action that you want. Google are now penalizing web sites with slow load times. It is well known that you have around 7 seconds to engage your reader. Some web sites take longer than that to display because they are full of graphics and you will lose a lot of visitors of your site is like this.


Getting inexperienced people to create your site and its content is the fifth mistake. The point of having a web site is to get your visitors to take action such as buying your product or service, joining your email list or picking up the phone and calling you. A better solution is to hire a professional copywriter for your sales message or write it yourself while letting your web designer create a nice looking design for you.