Website Marketing Is Growing – Are You?

For those who don’t know, website marketing is all about driving visitors to your website and to encourage them to take the actions needed so that you will make money. So many people are turning to Google and other online places to search for their shopping and services needs now and it’s growing daily. Therefore do not miss this huge gold mine! The following tips about online marketing will apply to you whatever kind of business you operate.


Let the experts take care of your website marketing.


Firstly, focus most of your time and effort in getting links from other websites. This really is one of the simplest ways to increase your visitor numbers. The more links you have on external sites, the more chances that you have of people visiting your site to see what you have to offer. These links are like “24 hour salespeople” that will do the prospecting and marketing for you!



The other advantage of getting a good number of these links is that you will be rewarded by Google and the other search engines. They see these links as a barometer of a site’s authority in the subject matter. As a result of this, you will get a higher ranking in the search engines which will mean that more people will find you when they search!


Don’t try and create too fancy a web site design! You need to understand that customers want quality information and content, and not a “dance and song” show. So don’t bother with animations, fancy banners and psychedelic backgrounds as they will all be a turn off. Don’t cover your site with pictures. It is a good idea to add a small number of images to your site but don’t put too many on their or you will lose your visitor’s attention.


Quality information that entices people to call you or join your email list is the name of the game. This is the best way to convert these people into paying customers. Quality will always win the day over fancy designs in online marketing. Try to keep your site updated and add new information regularly. If your web site says copyright 2006 on it and the content hasn’t been updated for years then then visitors will leave in their droves.


Tell your visitors that you appreciate their visit and tell them about new stuff. As you should know by now, the Internet had created so many other options to customers, that with just a click, they are gone. So do everything you can to answer their questions straight away with quality information and keep it friendly. People will appreciate it if you have a good contact us and about us section, a privacy statement, a terms and conditions page and good site navigation so that visitors can find what they want easily.


Finally, do not be afraid to spend some money on website marketing. After all, compared to the traditional way of marketing such as brochures, flyers, and advertisement, it is only cost a fraction of the cost! Though it maybe a new thing for you now and you might be uncomfortable initially, if you do website marketing correctly your sales and return on investment will be well worth the effort.